Whether you spent a little or a lot to establish your brand, what opportunities to strengthen it fall through the cracks? Recruitment is the priority, but are you doing justice to your brand with all of your constituents? Halstead’s three–month brand audit provides value in these areas:
- Brand alignment among key audiences
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– Faculty and Staff
– Prospective Students and Parents
– Current Students and Parents
– Alumni
– Community
– Local and National Media
– Government Corporations
– Foundations
- Strategies to balance your brand across constituencies:
– Downloadable Brand Tool Kits for Web Sites, Power Points
– Editing for Brand Equity — Publications Alignment
– Consistency Under Fire — Coordinated Crisis Messaging
– Advertising That Sings From the Same Song Sheet
– Campaigns That Raise Brand Capital
– Sub–brands That Serve the Greater Good
Leading to improved understanding and support for your priorities.